Vona tackles two key problems. These are a lack of global reach and engagement for African creatives, and the livelihood challenges they face.
The first problem limits interactions between African creatives and the World to in-person and market stall interactions. This deprives African creatives of recognition and success, and fails to break down economic barriers and the World’s understanding of African identities and creative expressions.
Furthermore, irregular and low incomes affect local artists’ ability to meet their basic household needs while realizing their artistic potential. Too often, artists have to decide between paying for household requirements or buying supplies for their craft.
Vona provides Mozambican artists with better tools and supplies for their talents to be fully expressed. The result is beautifully crafted batiks and woodwork that are uniquely Mozambican in style and experience. We then use story-telling and eCommerce to create a platform that gives the art global exposure and recognition. Vona further harnesses this recognition and uses the revenue for social impact.
We are dedicated to livelihood enhancement and resilience-building through artist development, financial literacy and keeping our artist’s children, especially girls, in school.